A Little Less Witch…

I’m very, very, cynical about these things so it could be that there’s a perfectly reasonable explanation for this but I was surprised to see that Moorhouses Blonde Witch has gone from 4.5%ABV to 4.4%. That might not seem like a lot so to put it into context let’s think about it like this:

That 0.1% is actually 2.3% of the alcohol which, again, may seem like small beer (sorry!) and not many will care too much but what if they just stuck 8p a pint on the price at the bar for every pint you bought? That’s what it means to the consumer.

Put another way, given that duty is currently £19.12 per hectolitre (I know – dull right? Important though) that 0.1% saves the brewer £3.12 per brewer’s barrel.

I don’t know what the numbers are for Blonde Witch in terms of how many barrels they brew but their website says that they can produce 1000 barrels a week. If, say, twenty percent of that is Blonde Witch then that means the 0.1% chipped off the ABV puts £624 per week or £32,448.00 per year on their bottom line.

Edit: Whilst writing this I posted on their Facebook page asking the question and, much to their credit, they came back with an honest answer:

“Moorhouse’s Brewery Yeah, purely commercial reasons. Prices into retailers are static at best (have been for years) and we therefore have to look at all areas where we can reduce cost”

Steve